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Cookie Policy

Swan cookies
Protecting its customers is at the heart of everything Swan does and protecting your information is no exception. This means that any cookies used on this website will not contain personally identifiable information about you. However, it does use cookies on its websites to help make your visits more effective. Please allow Swan to explain more about how and why it uses them.

Cookies make websites work better
Cookies are small text files placed on your computer by websites or sometimes by emails. They provide useful information to companies, which help in all sorts of ways. For you, it means you can use the site more efficiently and save time by not having to re-enter your details each time you visit. They also make sure you receive the most relevant information from Swan. For Swan, cookies help us to analyse how its customers interact with its websites so it can make improvements.
Swan uses three types of cookies on its websites

  • Session cookies that are deleted after each visit.
  • Persistent cookies that remain in place across multiple visits to the sites.
  • Third party cookies that are used by its approved business partners.

Some of these cookies are essential and some are non-essential.

Some cookies are essential
Certain cookies are necessary in order for you to use the websites. These are used 'in-session' each time you visit and then expire when you leave the site. They are not stored on your computer and they do not contain any personal data. However, you can delete them via your browser if you wish to, but this will restrict the functions that you're able to carry out on our sites. For more information about how to disable cookies in your browser please visit the About cookies website
Here’s a list of essential cookies and how we use them:


Session cookies

These enable you to carry out some essential functions on the websites, such as maintaining log in details for the session or a transaction. They also help by minimising the need to transfer information across the internet. They are not stored on your computer and they expire when you terminate your browser session.

Tracking cookies

These enable us to recognise repeat visitors to the website. By matching an anonymous, randomly generated identifier, Swan is able to record specific browsing information such as how you arrive at the site, the pages you view, options you select, and the path you take through the site. By monitoring this information Swan is able to make improvements to its websites and by combining it with other information it holds about you it can serve personalised content to you on your return.
Swan uses Omniture's software to analyse page use, page interactions and the routes its customers take through its websites. These are known as 'web metrics'. Swan does not record any personal information you provide during an on-site purchase or any other process


Some cookies are non-essential

These cookies are usually supplied by business partners and help Swan to filter out irrelevant messages or pop-ups and to make sure that it only sends you information that is interesting and relevant to you. Swan also uses some non-essential cookies for analytical purposes. Here's a list of non-essential cookies and how they're used:


Survey control cookies

These are provided by business partners such as ServiceTick to enable Swan to send surveys about its sites to customers. Accepting this cookie means that you will not be asked to complete the survey if you’ve already done so or declined previously.

DoubleClick cookies

Provided by Swan’s online advertising supplier, these cookies are used to serve its internet advertisements on other sites. Some of the web pages may contain electronic images that help Swan see how users interact on these pages. They may also provide DoubleClick with information about the interaction.

Marketing cookies

These cookies help Swan tailor the advertisements you see on third party sites by understanding what interests you on its sites, such as the pages you view. Swan does not combine this information with other personal information you provide us with.

addthis.com cookies

Provided by Swan’s bookmarking supplier, these cookies enable you to easily bookmark selected pages.

Google Analytics

From time to time Swan use Google Analytics. This is a web analytics service provided by Google enabling Swan to recognise repeat visitors to the site. By matching an anonymous, randomly generated identifier, it is able to record specific browsing information such as how you arrive at the site, the pages you view, options you select, and the path you take through the site. By monitoring this information we’re able to make improvements to our sites.
Google also reserve the rights to the data collected.

You can accept or block cookies
By using Swan’s websites you agree that it can place both essential and non-essential cookies on your device.
You can block any cookies from any website through your browser settings. For more information about how to disable cookies in your browser please visit the About cookies website
If you share the use of a computer, accepting or rejecting the use of cookies will affect all users of that computer.

Flash cookies
These cookies make it quicker and easier for you to access sites on subsequent visits that use Flash technology. Deleting them means you may have to re-enter information each time you visit the same site. But just like any cookie, you can delete Flash cookies by going to the Settings Manager for your Adobe Flash Player. You will be taken to the Adobe website, which lists the websites with the cookies in your browser. Just click Delete opposite the relevant website.